Product Town Hall for HighLevel Mobile App (08/29/25)

Anchal Bhatia · 2025-08-29T15:57:40.135Z

Quick recap The team reviewed several new mobile app features including reputation management, workflow management, and custom menu capabilities, with discussions around user interface improvements and functionality enhancements. They addressed concerns about white-label app notifications and app updates, while also exploring upcoming AI integration capabilities and data privacy considerations. The conversation ended with plans for weekly town halls and discussions about improving user control over AI features and workflow automation. Mobile Reputation Management App Prototype Nikhil presented a new mobile application feature for reputation management, showcasing a prototype with a streamlined interface for reviewing and responding to customer feedback. The app includes tabs for reviews, requests, and metrics, with features such as sentiment analysis, review disputes, and photo attachments for review requests. Dan suggested adding a quick-access option for sending review requests from the contact screen, which Nikhil agreed to implement. Haydar inquired about the availability of other review sources beyond Google, to which Nikil confirmed a phased approach starting with Google, followed by Meta and other platforms. Mobile Workflow Management Feature Review Nikhil presented a new mobile workflow management feature, which will allow users to view, publish, pause, and manage workflows directly from their mobile devices. Lior and Dan provided feedback, suggesting that the delete button should be removed due to potential misuse, and that users should be able to remove contacts from workflows more easily. They also discussed the need for folder locking and better organization of workflow actions within the contact tab. Nikhil acknowledged these points and agreed to review the current workflow management system and improve the user experience. White-label App Customization Discussion The team discussed the white-label mobile app's custom menu feature, with Lior inquiring about its use cases and data handling capabilities. Urvash explained that custom modules could be built using Highlevel's APIs, and while URL parameters for sub-accounts were not immediately confirmed as supported, Urvash promised to investigate further. Charles raised concerns about inconsistent naming conventions between the web and mobile interfaces, particularly regarding workflows and tags, which Nikhil acknowledged and committed to addressing. The team also briefly discussed upcoming new pricing details, which Urvash teased would be announced at a future "Level Up" event in October. Mobile App Features Discussion The team discussed several mobile app features and capabilities. Nikhil confirmed that processing fees for mobile app invoicing would be available in September. Dea raised questions about managing membership and communities in the mobile app, which Urvash and Nikhil agreed to investigate further. Charles explained that white-labeling would be necessary to prevent users from seeing other communities in the Go Collab app. Lior requested the ability to add custom buttons with links at the contact level and for custom objects, similar to the existing account-level custom menu link feature. Mobile App Feature Enhancements Discussion Nikhil discussed upcoming features for the mobile app, including bulk actions for contacts via SMS, email, WhatsApp, and calls, allowing users to manage calls from multiple locations with contextual actions. He addressed user feedback on improving access to opportunities from conversations and enhancing the customer profile entry point. Dan suggested a faster way to access opportunities and a menu option for quick actions, while Jeff highlighted the need for better filtering of missed calls and messages. Nikhil acknowledged these suggestions and committed to reviewing and implementing improvements. White-label App Notification Challenges The team discussed issues with the white-label app, particularly regarding notifications and app updates. Joel reported problems with receiving notifications, while Todd mentioned that the notification count remained unchanged. Urvash explained that they are working on improving communication about app updates and addressing build failure issues. Charles suggested using IFTTT for notifications, and Dan proposed adding a customizable icon for missed notifications. The team also discussed the possibility of holding town halls specifically for the white-label app to address concerns and improve communication. Mobile App AI Integration Plans The team discussed upcoming changes to the mobile app, including the addition of bulk text messaging and AI capabilities. Ryan announced that he will host weekly town halls between now and Level Up to collect feedback and update the team on public updates. Urvash presented plans for integrating AI into the app, including a business card scanner feature and potential for more advanced AI functions. Tiyana expressed interest in using the app's

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